Market Share
What is it? A measure of how dominant a company is in its industry. Market share is determined by expressing a company?s revenues, sometimes for a specific product or service, as a percentage of the industry?s overall revenues for similar products or services. Companies with high market share typically have lower operating costs and are more profitable than other companies in the industry. Changes in market share can indicate how well a company is likely to perform. Growing market share is a bullish sign while declining market share can be a sign of trouble.Added By: Destiny
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